Another random post for you guys (I’ve got some reviews in the works, but that would have to wait, lol) and this time I’m gonna be talking about something similar to a post I made a few months ago – that is, one of the many reasons why we pick up a series, be it from the current season or from a past one. And for this post, I’ll be talking about “hype”
A quick look at a dictionary would give us a few meanings of the word hype. Based on the usage it can mean “to stimulate” or “to enliven” with a more positive tone, while it can also mean a “put-on” or “exaggerated claims” denoting something negative. In a sense, hype can can be either good or bad, depending on the outcome of what had been “hyped up” in the first place, hence the phrase “living up to the hype”.
Almost anything can be hyped up. Anime in particular is no exception. Now, you may be thinking, anime hype is only concerned with premiering shows. This is where I throw in my two cents in and say that it’s not only for newly produced shows. As there are two or three ways you can interpret hype, there are also many ways on how hype applies to anime, or so I’d like to believe. I’ve categorized such ways into three – Production hype, Fan hype, and Self hype.
For example, the announcement of Summer 2011’s Blood-C became pretty hyped up by the collaboration of CLAMP and the Blood franchise, as well as the participation of the very beautiful Nana Mizuki.
This is probably the most known form of hype as it deals with season premiers, where most viewers are tuned in the most. That being said, the hype here begins very early – usually as the show gets its final list of main seiyuus and they start releasing promotional trailers. At this time, the hype build-up is caused by the viewers’ assumptions that if “these guys” and “those guys” make an anime together, it’s bound to be awesome. The hype lasts until a few episodes in to the series, where the only thing that matters at that point is whether or not the show is worth the watch.
To try and make things clearer, I’ll use Death Note as an example. Death Note, despite airing five years ago, still has a ton of loyal, entertained fans and continues to make more until now.
This type of hype lives on for as long as it’s fan-base lives, which basically means, forever. (or, y’know, until the zombie apocalypse messes with all of us) The hype spreads through mediums mostly, with sites like MAL, forums, anime reviews, or even through personal means by a friend’s recommendation. I mean, wouldn’t you want to share what you found awesome? The multitude of positive insights therefore is the hype itself.
This is just how it sounds – you’re hyping yourself for a show, be it for production preferences, or your own. The hype begins when you start being intrigued by a show, maybe check out a synopsis or two, listen to the OP a few times, maybe ask someone about the series. Basically, you’re teasing yourself in to watching a show.
I guess an example of this for me was when I hyped myself for DuRaRaRa!! – I watched/listened to the OP without knowing anything about the series, then I went and looked at some character profiles after spoiling myself about Izaya’s character. This could differ from viewer to viewer, but for me, Self hype lasts until you either finish the series or are satisfied by it’s developments (or possibly, lack thereof)
So yeah, in the end, I guess hype isn’t all bad, but it’s not a fool-proof guarantee.
So, ever been hyped before? ^^